/* OQA — identidade clara, sem dependência de fontes externas. */
:root{--bg:#fff;--ink:#21142e;--fg:var(--ink);--muted:#6b6074;--line:#e5ddec;--surface:#faf8fc;--brand:#820ad1;--brand-hover:#6500a3;--brand-soft:#f5edff;--focus:#820ad1;--gold:#946200;--navy:var(--ink);--cream:var(--surface);--radius-sm:12px;--radius:18px;--radius-lg:24px;--shadow:0 6px 24px #2222220b;--shadow-float:0 8px 32px #22222216;--space-1:4px;--space-2:8px;--space-3:12px;--space-4:16px;--space-5:24px;--space-6:32px;--space-7:48px;--space-8:64px;--font:Arial,Helvetica,sans-serif;--success:#246443;--low:#9d3838;--low-bg:#fdeeed;--medium:#785700;--medium-bg:#fff3d6;--high:#246443;--high-bg:#eaf4ee}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}html,body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--font);-webkit-font-smoothing:antialiased}body{font-size:15px;line-height:1.6}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit;color:inherit;min-width:0}button,a{touch-action:manipulation}button{cursor:pointer}img{max-width:100%;display:block}h1,h2,h3{line-height:1.16;letter-spacing:-.035em}p{overflow-wrap:anywhere}:focus-visible{outline:3px solid var(--focus);outline-offset:4px}.hide,[hidden]{display:none!important}.skip-link{position:fixed;top:-80px;left:20px;z-index:100;background:#fff;padding:12px}.skip-link:focus{top:8px}.topo{height:88px;display:flex;align-items:center;justify-content:space-between;gap:24px;padding:0 max(32px,calc((100vw - 1240px)/2));background:#fff;border-bottom:1px solid var(--line)}.logo{display:flex;align-items:center;gap:10px;white-space:nowrap}.logo-mark{display:block;width:42px;height:42px;flex-shrink:0}.logo-txt{font-size:27px;font-weight:700;letter-spacing:-1.3px;line-height:1}.logo-txt em{font-style:normal;color:var(--brand)}.logo-txt small{display:block;font-size:10px;font-weight:400;letter-spacing:.2px;margin-top:7px;color:var(--muted)}.topo nav{display:flex;align-items:center;gap:30px;font-size:13px}.nav-catalogo{font-weight:700;min-height:44px;display:flex;align-items:center}.link-consultor{font-size:13px;font-weight:700;white-space:nowrap;padding:11px 18px;border:1px solid #d8d8d8;border-radius:999px}.link-consultor:hover{background:var(--surface)}.sem-comissao{font-size:11px;color:var(--muted);margin-left:9px;font-weight:400}.hero,.editorial,.como,.trilhos,.rodape,.pg{width:min(1240px,calc(100% - 80px));margin-left:auto;margin-right:auto}.hero{padding:46px 0 0}.hero-card{max-width:none;margin:0;padding:0;background:transparent}.kicker-h,.kicker{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:1.6px;color:var(--muted)}.hero .kicker-h,.hero h1,.hero .lead{text-align:center}.hero h1{font-size:46px;max-width:720px;margin:14px auto 18px;line-height:1.1;font-weight:700}.hero .lead{font-size:15px;color:var(--muted);max-width:760px;margin:0 auto 28px;line-height:1.7}.pre .campo{display:flex;flex-direction:column;gap:7px;min-width:0}.pre label{font-size:12px;font-weight:700}.pre select,.pre input{width:100%;padding:13px;border:1px solid #c7c7c7;border-radius:10px;background:#fff;font-size:15px;min-height:48px}.pre input::placeholder{color:var(--muted)}.hero .pre{display:grid;grid-template-columns:1fr 1fr .85fr 1fr auto;gap:0;border:1px solid #ddd;padding:10px 13px;border-radius:28px;box-shadow:var(--shadow-float);max-width:1120px;margin:0 auto}.hero .pre .campo{padding:6px 16px;border-right:1px solid var(--line);gap:3px}.hero .pre label{font-size:11px}.hero .pre input,.hero .pre select{border:0;border-radius:6px;padding:0;min-height:30px;font-size:13px;background:transparent}.hero .pre .full{grid-column:1/5;grid-row:2;padding-top:14px;border:0;border-top:1px solid var(--line);margin-top:9px;flex-direction:row;align-items:center;gap:16px}.hero .pre .full label{white-space:nowrap}.hero .pre .full input{font-size:12px}.hero .pre button{grid-column:5;grid-row:1/3;align-self:center;max-width:140px;margin-left:10px}.btn,.pre button,.entrada button{display:inline-flex;align-items:center;justify-content:center;gap:10px;background:var(--brand);color:#fff;font-weight:700;padding:14px 21px;border:0;border-radius:12px;font-size:14px;min-height:48px;line-height:1.4;text-align:center;text-decoration:none}.btn:hover,.pre button:hover,.entrada button:hover{background:var(--brand-hover)}.btn.sec{background:#fff;color:var(--ink);border:1px solid #ccc}.btn.sec:hover{background:var(--surface)}button:disabled{opacity:.6;cursor:wait}.prova{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:24px;max-width:1000px;padding:0;margin:26px auto 32px}.prova:empty{display:none}.prova li{font-size:11px;color:var(--muted);text-align:center;line-height:1.5}.prova b{display:block;font-size:12px;color:var(--ink);margin-bottom:3px}.editorial{display:grid;grid-template-columns:1fr 1fr;overflow:hidden;border-radius:24px;background:#f7f4f1;min-height:310px}.editorial-copy{padding:36px 40px}.editorial-copy .kicker-h{font-size:10px;color:var(--ink)}.editorial h2{font-size:34px;margin:18px 0 14px}.editorial p{font-size:14px;color:var(--muted);line-height:1.7;max-width:390px}.editorial .btn{margin-top:10px}.editorial small{display:block;color:var(--muted);font-size:11px;margin-top:12px}.hero-img{position:relative;min-height:310px;background-size:cover;background-position:70% 40%;background-color:#ebe5df}.hero-img:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,transparent 45%,#0008)}.hero-caption{position:absolute;bottom:28px;left:28px;z-index:1;color:#fff;font-size:23px;line-height:1.25;max-width:250px;letter-spacing:-.4px}.catalogo-intro{margin:46px 0 0}.catalogo-intro h2{font-size:28px;margin:8px 0}.catalogo-intro p{color:var(--muted);font-size:14px;margin:0}.setores{display:flex;gap:26px;border-bottom:1px solid var(--line);margin:24px 0 10px;overflow-x:auto}.setores button{border:0;border-bottom:2px solid transparent;background:#fff;padding:14px 0;min-height:48px;font-size:13px;color:var(--muted);white-space:nowrap;flex-shrink:0}.setores button[aria-pressed=true]{border-color:var(--ink);color:var(--ink);font-weight:700}.trilhos{padding:0 0 24px}.trilho{margin:34px 0 40px}.cab{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:18px}.cab h2{font-size:24px;margin:0}.nav{display:flex;gap:8px;flex-shrink:0}.nav button{width:40px;height:40px;border-radius:50%;border:1px solid #ddd;background:#fff;color:var(--ink);font-size:22px;line-height:1}.nav button:hover{background:var(--surface)}.faixa{display:flex;gap:22px;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 3px 10px;scrollbar-width:thin}.trilho .card{flex:0 0 calc((100% - 66px)/4);min-width:240px;scroll-snap-align:start;border-radius:16px}.card .foto{position:relative;aspect-ratio:4/3;width:100%;border-radius:16px;overflow:hidden;background:var(--surface)}.foto img{width:100%;height:100%;position:absolute;inset:0;object-fit:cover;transition:transform .2s}.card:hover .foto img{transform:scale(1.025)}.foto.sem{display:grid;place-items:center;border:1px solid var(--line)}.foto .mono{font-size:60px;color:#7e7e7e;font-weight:700;line-height:1}.foto .credito{position:absolute;right:8px;bottom:8px;max-width:90%;font-size:10px;line-height:1.4;color:#fff;background:#000b;padding:3px 6px;border-radius:5px}.tag{position:absolute;top:12px;left:12px;background:#fff;color:var(--ink);font-size:11px;font-weight:700;padding:5px 9px;border-radius:999px;box-shadow:0 2px 6px #2221}.tag.dre,.selo{background:#fff1cc;color:#725000}.tag.neutra{background:var(--surface);color:var(--ink);border:1px solid var(--line)}.tag.fixa{position:static;display:inline-block}.info{padding:14px 2px 0;font-size:14px;line-height:1.5}.linha1{display:flex;justify-content:space-between;align-items:flex-start;gap:10px}.marca{font-size:17px;font-weight:700;overflow-wrap:anywhere;line-height:1.25}.rep{font-size:11px;white-space:nowrap}.fmt,.sub{color:var(--muted);font-size:12px;margin-top:5px}.info .cautela{margin-top:10px}.inv{margin-top:10px;font-weight:700;font-size:14px}.origem-card{font-size:11px;color:var(--muted);margin-top:7px;line-height:1.6;overflow-wrap:anywhere}.card-cta{display:inline-block;font-size:12px;text-decoration:underline;text-underline-offset:4px;margin-top:12px}.como{padding:20px 0 48px}.como h2{font-size:28px;margin:0 0 26px}.como-in{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}.como b{display:block;font-size:18px;margin-bottom:10px;line-height:1.3}.como span{display:block;font-size:14px;line-height:1.7;color:var(--muted)}.rodape{padding:28px 0 40px;color:var(--muted);font-size:12px;line-height:1.7;border-top:1px solid var(--line)}.rodape p{max-width:1050px}.rodape .links a,.erro a{text-decoration:underline;text-underline-offset:4px}.erro{padding:24px;border:1px solid var(--line);border-radius:16px;color:var(--muted)}
/* Cidade: uma lista coerente entre home e consultor. */
.ac-wrap{position:relative;display:block;width:100%;min-width:0}.ac-lista{position:absolute;left:0;top:calc(100% + 8px);width:max(100%,250px);max-width:calc(100vw - 48px);z-index:30;margin:0;padding:6px;list-style:none;background:#fff;border:1px solid #d5d5d5;border-radius:14px;box-shadow:var(--shadow-float);display:none;max-height:280px;overflow:auto}.ac-lista li{display:flex;align-items:center;gap:10px;padding:10px;border-radius:8px;cursor:pointer;color:var(--ink)}.ac-lista li:hover,.ac-lista li.ativo{background:var(--surface)}.ac-lista b{display:block;font-size:14px}.ac-lista small{color:var(--muted);font-size:12px}.ac-pin{width:30px;height:30px;display:grid;place-items:center;border-radius:8px;background:var(--surface)}.ac-pin svg{width:18px;height:18px}
/* Ficha da marca e conteúdo gerado pelo servidor. */
.pg{max-width:1120px;padding:26px 0 56px}.migalha{font-size:12px;color:var(--muted);margin:0 0 22px}.migalha a{text-decoration:underline}.migalha span{margin:0 8px}.gal{display:grid;grid-template-columns:2fr 1fr 1fr;grid-auto-rows:180px;gap:10px;border-radius:22px;overflow:hidden;background:var(--surface);margin:25px 0}.gal img{width:100%;height:100%;object-fit:cover}.gal img:first-child{grid-row:span 2}.gal.uma{grid-template-columns:1fr;grid-auto-rows:360px}.gal.uma img:first-child{grid-row:auto}.pg>.mono{height:220px;border-radius:20px;background:var(--surface);display:grid;place-items:center;margin:24px 0}.pg>.mono span{font-size:80px;line-height:1;color:#7e7e7e}.pg>.mono small{display:block;text-align:center;color:var(--muted);font-size:12px;margin-top:10px}.cab-marca{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin:22px 0 8px}.cab-marca h1{font-size:40px;margin:0}.pg>.fmt{font-size:14px;margin:0 0 12px}.resumo{max-width:900px;color:var(--muted);line-height:1.7;margin:12px 0;font-size:14px}.nums{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin:22px 0 16px}.nums>div{background:var(--surface);border-radius:12px;padding:18px;min-width:0}.nums b{display:block;font-size:21px;line-height:1.3;overflow-wrap:anywhere}.nums span{display:block;color:var(--muted);font-size:12px;margin-top:7px;line-height:1.4}.nums small{display:block;color:var(--muted);font-size:11px;margin-top:8px;line-height:1.5}.nums .sem-dado b{font-size:14px;font-weight:400}.legenda{color:var(--muted);font-size:12px;line-height:1.7;margin:0 0 22px}.legenda .tag{position:static;display:inline-block;font-size:10px;margin-right:5px;padding:3px 7px}.proximo{margin:30px 0;padding:28px;border-radius:20px;background:var(--brand-soft)}.proximo h2{font-size:25px;margin:0 0 10px}.proximo p{margin:0 0 20px;color:var(--muted);line-height:1.7;font-size:14px;max-width:800px}.acoes{display:flex;gap:12px;flex-wrap:wrap}h2.sec{font-size:25px;margin:26px 0 12px}.obs{line-height:1.7;color:var(--muted);font-size:14px}.fonte{color:var(--muted);font-size:12px;line-height:1.7;margin:0}.fonte a,.fontes a{text-decoration:underline;text-underline-offset:3px;overflow-wrap:anywhere}.analise{margin:30px 0;padding:30px;border:1px solid var(--line);border-radius:20px;background:#fff}.an-cab{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap}.an-cab h2{margin:0}.analise h3{font-size:17px;margin:24px 0 10px}.an-resumo{font-size:15px;color:var(--muted);line-height:1.7;margin:18px 0}.an-veredito{background:var(--surface);border-left:3px solid #ccc;padding:16px;border-radius:8px;line-height:1.6}.an-grid,.an-duas{display:grid;grid-template-columns:1fr 1fr;gap:24px}.an-num{font-size:24px;margin:5px 0;font-weight:700}.analise ul{margin:0;padding-left:20px;line-height:1.8;font-size:14px}.analise li{margin:7px 0}.analise ul.pro li::marker{color:var(--success)}.analise ul.contra li::marker{color:var(--medium)}.an-atencao{border:1px solid #ebdfc4;background:#fffbf2;border-radius:14px;padding:20px;margin:22px 0}.an-atencao h3:first-child{margin-top:0}.pq2,.vazio{color:var(--muted);font-size:13px;line-height:1.7}.alerta{color:var(--medium);background:var(--medium-bg);padding:10px;border-radius:8px;font-size:13px}.cautela{display:inline-block;font-size:11px;font-weight:700;padding:5px 9px;border-radius:7px;background:var(--surface);color:#555;line-height:1.4}.cautela.baixo{background:var(--low-bg);color:var(--low)}.cautela.medio{background:var(--medium-bg);color:var(--medium)}.cautela.alto{background:var(--high-bg);color:var(--high)}.ref{font-size:11px;color:var(--muted);vertical-align:super}.fontes{font-size:13px;line-height:1.8;color:var(--muted);padding-left:20px}.aviso-ia{color:var(--muted);font-size:12px;line-height:1.7;margin-top:24px;border-top:1px solid var(--line);padding-top:18px}
@media(max-width:1050px){.hero,.editorial,.como,.trilhos,.rodape,.pg{width:calc(100% - 56px)}.topo{padding:0 28px}.hero .pre{grid-template-columns:1fr 1fr 1fr 1fr}.hero .pre button{grid-column:4;grid-row:2;max-width:none;margin-top:10px}.hero .pre .full{grid-column:1/4}.hero .pre .campo{padding-left:10px;padding-right:10px}.trilho .card{flex-basis:calc((100% - 44px)/3)}.editorial-copy{padding:30px}.editorial h2{font-size:30px}.nums{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:760px){.hero,.editorial,.como,.trilhos,.rodape,.pg{width:calc(100% - 40px)}.topo{height:76px;padding:0 20px;gap:12px}.logo{gap:7px}.logo-mark{width:34px;height:34px}.logo-txt{font-size:23px}.logo-txt small{font-size:8px}.topo nav{gap:10px}.nav-catalogo,.sem-comissao{display:none}.link-consultor{font-size:11px;padding:10px 12px}.hero{padding-top:32px}.hero h1{font-size:34px;max-width:500px}.hero .lead{font-size:13px;line-height:1.8}.hero .kicker-h{font-size:9px;letter-spacing:1.3px}.hero .pre{grid-template-columns:1fr 1fr;border-radius:20px;padding:9px}.hero .pre .campo{padding:11px;border:0}.hero .pre .campo:nth-of-type(2n+1){border-right:1px solid var(--line)}.hero .pre .full{grid-column:1/-1;grid-row:auto;flex-direction:column;align-items:stretch;gap:6px;margin-top:0;border-right:0!important;border-top:1px solid var(--line)}.hero .pre .full label{white-space:normal}.hero .pre input,.hero .pre select{font-size:13px;min-height:32px}.hero .pre button{grid-column:1/-1;grid-row:auto;max-width:none;margin:8px 3px 3px;min-height:48px}.prova{grid-template-columns:1fr 1fr;gap:16px;margin:24px 0}.prova li{text-align:left;font-size:10px}.prova b{font-size:11px}.editorial{grid-template-columns:1fr}.editorial-copy{padding:27px}.editorial h2{font-size:29px}.editorial p{font-size:13px}.hero-img{min-height:235px;background-position:70% 35%}.hero-caption{font-size:22px;bottom:22px;left:24px}.catalogo-intro{margin-top:36px}.catalogo-intro h2{font-size:26px}.catalogo-intro p{font-size:13px}.setores{gap:24px}.setores button{font-size:12px}.trilho{margin:26px 0 32px}.cab h2{font-size:22px}.nav button{height:36px;width:36px}.faixa{gap:16px}.trilho .card{flex:0 0 78%;min-width:0;max-width:330px}.marca{font-size:17px}.foto .credito{font-size:9px}.como{padding:20px 0 30px}.como h2{font-size:26px}.como-in{grid-template-columns:1fr;gap:24px}.como b{font-size:17px}.como span{font-size:13px}.rodape{padding-bottom:30px;font-size:11px}.pg{padding-top:20px}.cab-marca h1{font-size:32px}.gal{grid-template-columns:1fr 1fr;grid-auto-rows:130px;gap:7px;border-radius:16px}.gal img:nth-child(n+4){display:none}.gal.uma{grid-template-columns:1fr;grid-auto-rows:235px}.nums{gap:10px}.nums>div{padding:15px}.nums b{font-size:18px}.nums span{font-size:11px}.nums small{font-size:10px}.an-grid,.an-duas{grid-template-columns:1fr;gap:8px}.analise{padding:22px 18px}.an-cab h2{font-size:24px}.an-atencao{padding:17px}.proximo{padding:24px}.proximo h2{font-size:24px}.acoes{flex-direction:column}.acoes .btn{width:100%}}
@media(max-width:420px){.hero h1{font-size:32px}.logo-txt{font-size:21px}.link-consultor{max-width:100px;line-height:1.3;text-align:center}.hero .pre label{font-size:10px}.hero .pre input,.hero .pre select{font-size:12px}.cab{gap:12px}.cab h2{font-size:21px}.trilho .card{flex-basis:87%}.nums .sem-dado b{font-size:13px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
@media print{.topo,.btn,.acoes,.setores,.nav{display:none!important}.pg,.wrap{width:100%;max-width:none}.analise,.card{break-inside:avoid;box-shadow:none}.gal{max-height:200px}.rodape{width:100%}}

/* Free-text sector suggestions share the city combobox visual language. */
.segmento-ajuda{display:block;color:var(--muted);font-size:10px;line-height:1.4;margin-top:5px}.ac-setores{max-height:310px;overflow-y:auto;min-width:min(320px,calc(100vw - 60px))}.ac-setores li{padding:10px 13px}.ac-setores li small{display:block;font-size:11px;color:var(--muted)}.ac-setores .ac-empty{cursor:default;font-size:12px;line-height:1.5;color:var(--muted)}.ac-setores b{font-size:13px}.campo:focus-within{position:relative;z-index:12}

/* logo da rede quando não há foto de fachada (microfranquias e marcas sem loja) */
.foto.com-logo{background:#fff;border:1px solid var(--line);display:grid;place-items:center}
.foto img.franchise-logo{position:static;width:78%;height:68%;inset:auto;object-fit:contain;object-position:center;padding:0;transform:none}
.card:hover .foto img.franchise-logo{transform:none}
.marca-sem-imagem{font-size:clamp(18px,2vw,26px);font-weight:700;color:var(--muted);padding:28px;text-align:center;line-height:1.3;overflow-wrap:anywhere}
.brand-cover{height:300px;margin:25px 0;display:grid;place-items:center;border:1px solid var(--line);border-radius:22px;background:#fff}
.brand-cover img{width:min(70%,360px);height:70%;object-fit:contain}
@media(max-width:760px){.brand-cover{height:235px;border-radius:16px}}

/* OQA • emerald identity. Abstract interlaced symbol in a square vector canvas. */
.logo{gap:14px}.logo-mark{width:48px;height:48px;aspect-ratio:1;flex:none}.logo-txt{font-size:16px;letter-spacing:-.3px;line-height:1.2}.logo-txt small{font-size:10px;letter-spacing:0;margin-top:5px}
.link-consultor{display:inline-flex;align-items:center;justify-content:center;min-height:44px;line-height:1.4}.btn,.pre button,.entrada button{min-height:48px;white-space:normal;text-wrap:balance;flex-shrink:0}.btn:focus-visible,button:focus-visible{outline-offset:4px}.btn.sec{color:var(--brand);border-color:var(--brand)}
.hero .pre{align-items:stretch}.hero .pre button{min-width:120px}.nav button{display:grid;place-items:center;min-width:44px;min-height:44px}.acoes{align-items:stretch}.acoes>.btn{display:inline-flex;align-items:center}
@media(max-width:760px){.logo{gap:9px}.logo-mark{width:40px;height:40px}.logo-txt{font-size:13px;letter-spacing:-.2px}.logo-txt small{display:none}.link-consultor{font-size:12px;padding:10px 12px}.topo{gap:12px}.acoes>.btn{flex:1 1 220px}}
@media(max-width:420px){.logo-txt{font-size:13px}.link-consultor{max-width:108px}.hero .pre input,.hero .pre select{font-size:16px;min-height:40px}.hero .pre label{font-size:12px}}

/* Home: one conversation entry point, with optional detailed filters. */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.hero{padding:72px 0 24px}.hero-card{max-width:960px;margin:0 auto}.hero-eyebrow{display:flex;justify-content:center;align-items:center;gap:9px;font-size:11px;font-weight:700;letter-spacing:1.7px;color:var(--muted)}.hero-dot{width:7px;height:7px;border-radius:50%;background:var(--brand)}
.hero h1{font-size:64px;max-width:900px;line-height:1.08;letter-spacing:-2.7px;margin:24px auto 20px}.hero h1 span{color:var(--brand)}.hero .lead{font-size:17px;line-height:1.65;margin-bottom:32px;max-width:630px}
.idea-composer{max-width:780px;margin:0 auto;border:1px solid #d8c8e6;border-radius:24px;padding:20px 22px 16px;background:#fff;box-shadow:0 12px 40px #3b086c0d;transition:border-color .15s,box-shadow .15s}.idea-composer:focus-within{border-color:var(--brand);box-shadow:0 0 0 3px var(--brand-soft),0 12px 40px #3b086c0d}
.idea-composer textarea{display:block;width:100%;min-height:96px;max-height:240px;padding:4px 0 12px;border:0;resize:vertical;background:transparent;font-size:18px;line-height:1.65;outline:none;color:var(--ink)}.idea-composer textarea::placeholder{color:#81738c;opacity:1}.composer-bottom{display:flex;justify-content:space-between;align-items:center;gap:20px}.composer-bottom>span{font-size:12px;color:var(--muted)}.composer-bottom .btn{border-radius:999px;padding:12px 20px;min-height:48px}.composer-bottom svg{flex:none}
.idea-suggestions{max-width:840px;margin:20px auto 0;display:flex;flex-wrap:wrap;justify-content:center;gap:8px}.idea-suggestions button{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:44px;padding:9px 14px;border:1px solid var(--line);border-radius:999px;background:#fff;font-size:12px;line-height:1.4}.idea-suggestions button span{color:var(--brand);font-size:16px}.idea-suggestions button:hover,.idea-suggestions button[aria-pressed=true]{background:var(--brand-soft);border-color:#cba5e8;color:var(--brand)}
.hero-assurance{text-align:center;color:var(--muted);font-size:12px;margin:24px 0 14px}.hero-filters{margin:0 auto 16px}.hero-filters summary{display:flex;justify-content:center;align-items:center;gap:12px;width:fit-content;margin:0 auto;padding:8px 12px;min-height:44px;cursor:pointer;list-style:none;color:var(--brand);font-size:13px;font-weight:700}.hero-filters summary::-webkit-details-marker{display:none}.hero-filters summary span{font-size:20px}.hero-filters[open] summary span{transform:rotate(45deg)}.hero-filters .pre{margin-top:16px}
.hero .prova{border-top:1px solid var(--line);padding-top:24px;margin:26px auto 22px;max-width:840px}.editorial{background:var(--brand-soft)}
@media(max-width:900px){.hero{padding-top:56px}.hero h1{font-size:52px;letter-spacing:-2px}.idea-suggestions{max-width:680px}}
@media(max-width:760px){.hero{padding:40px 0 12px}.hero h1{font-size:40px;letter-spacing:-1.5px;margin:20px auto 18px;max-width:440px}.hero-eyebrow{font-size:9px;letter-spacing:1px}.hero .lead{font-size:15px;margin-bottom:26px}.idea-composer{padding:16px;border-radius:20px}.idea-composer textarea{font-size:16px;min-height:112px;line-height:1.6}.composer-bottom{gap:12px;align-items:stretch;flex-direction:column}.composer-bottom>span{font-size:11px}.composer-bottom .btn{width:100%}.idea-suggestions{gap:8px;margin-top:16px}.idea-suggestions button{font-size:12px;padding:9px 12px;flex:1 1 auto}.hero-assurance{font-size:11px;line-height:1.8;margin:20px auto 8px;max-width:310px}.hero .prova{margin-top:20px;padding-top:20px;gap:20px}.hero-filters .pre{margin-top:12px}}

/* Home to conversation: preserve context while the catalog leaves the stage. */
body.opening-chat .hero,body.opening-chat .editorial,body.opening-chat .trilhos,body.opening-chat .como{opacity:.35;transform:translateY(-8px);transition:opacity .2s ease,transform .2s ease;pointer-events:none}
body.conversation-mode>.hero,body.conversation-mode>.editorial,body.conversation-mode>.trilhos,body.conversation-mode>.como,body.conversation-mode>.rodape,body.conversation-mode>.skip-link{display:none}
@media(prefers-reduced-motion:reduce){body.opening-chat .hero,body.opening-chat .editorial,body.opening-chat .trilhos,body.opening-chat .como{transition:none;transform:none}}

/* Home no tom do piloto: hero azul-marinho, dourado, serifa, poucas palavras. Páginas da marca mantêm o tema claro acima. */
body.piloto{--navy:#0F2340;--navy-2:#132B4D;--cream:#F4EFE6;--gold:#C9A227;--muted-dark:#AAB4C3}
body.piloto .topo{height:72px;border-bottom:0;background:var(--navy);color:var(--cream)}
body.piloto .logo-txt{color:var(--cream);font-size:17px}body.piloto .logo-txt small{display:none}
body.piloto .topo nav{gap:22px}body.piloto .nav-catalogo{color:var(--muted-dark);font-weight:400}body.piloto .link-consultor{border-color:#2E4F7E;color:var(--cream)}body.piloto .link-consultor:hover{background:var(--navy-2)}
body.piloto .hero{width:100%;max-width:none;margin:0;padding:0;background:var(--navy);color:var(--cream)}
body.piloto .hero-in{width:min(1240px,calc(100% - 80px));margin:0 auto;padding:56px 0 40px;text-align:center}
body.piloto .hero .kicker{color:var(--gold);letter-spacing:.14em;font-size:12px}body.piloto .hero .kicker:after{content:"";display:block;width:56px;height:3px;background:var(--gold);margin:12px auto 0}
body.piloto .hero h1{font-family:Georgia,"Times New Roman",serif;font-weight:700;font-size:clamp(34px,5.4vw,62px);line-height:1.08;letter-spacing:-.5px;max-width:900px;margin:24px auto 12px;color:var(--cream)}
body.piloto .hero .lead{font-size:clamp(16px,1.6vw,20px);color:var(--muted-dark);margin:0 auto 34px;max-width:none;line-height:1.5}
body.piloto .hero .pre{display:grid;grid-template-columns:1fr 1fr 1.3fr 1fr 1.1fr auto;gap:0;background:#fff;color:var(--ink);border:0;border-radius:18px;padding:8px;box-shadow:0 18px 50px #0006;max-width:1120px;margin:0 auto;text-align:left;align-items:stretch}
body.piloto .hero .pre .campo{padding:10px 16px;border-right:1px solid var(--line);gap:3px;justify-content:center}
body.piloto .hero .pre .campo:nth-last-of-type(1){border-right:0}
body.piloto .hero .pre label{font-size:11px;font-weight:700;letter-spacing:.02em;color:var(--ink)}
body.piloto .hero .pre input,body.piloto .hero .pre select{border:0;padding:0;min-height:28px;font-size:14px;background:transparent;color:var(--ink);border-radius:0}
body.piloto .hero .pre input::placeholder{color:#8a8a8a}
body.piloto .hero .pre button{grid-column:auto;grid-row:auto;align-self:stretch;margin:0 0 0 8px;max-width:none;min-width:130px;background:var(--navy);color:var(--cream);border-radius:12px;font-size:15px}
body.piloto .hero .pre button:hover{background:var(--navy-2)}
body.piloto .prova{list-style:none;padding-left:0;border-top:1px solid #24406A;border-bottom:1px solid #24406A;padding:18px 0;margin:36px auto 0;max-width:960px;grid-template-columns:repeat(4,1fr);gap:20px}
body.piloto .prova li{text-align:center;color:var(--muted-dark);font-size:13px}
body.piloto .prova b{font-family:Georgia,serif;font-size:26px;color:var(--cream);margin-bottom:2px}
body.piloto .ac-lista{color:var(--ink)}
body.piloto .trilhos{padding-top:16px}body.piloto .setores{margin-top:18px}
body.piloto .status{font-size:12px;color:var(--muted);margin:8px 0 0}
body.piloto .info{padding-top:12px}body.piloto .fmt{margin-top:3px}body.piloto .inv{margin-top:8px;font-size:15px}body.piloto .info .cautela{margin-top:8px}
body.piloto .faixa-img{position:relative;width:min(1240px,calc(100% - 80px));margin:16px auto 0;min-height:360px;border-radius:24px;overflow:hidden;background:#ebe5df center 40%/cover no-repeat;display:flex;align-items:flex-end}
body.piloto .faixa-img:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 35%,#0F2340e6)}
body.piloto .faixa-txt{position:relative;z-index:1;padding:36px;color:#fff;display:flex;align-items:flex-end;justify-content:space-between;gap:24px;width:100%;flex-wrap:wrap}
body.piloto .faixa-txt p{font-family:Georgia,serif;font-size:clamp(26px,3.2vw,40px);line-height:1.15;margin:0}
body.piloto .faixa-txt .btn{background:var(--cream);color:var(--navy);border-radius:10px}
body.piloto .como{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;padding:44px 0 36px}
body.piloto .como div{display:flex;gap:14px;align-items:flex-start}
body.piloto .como b{font-family:Georgia,serif;font-size:34px;line-height:1;color:var(--gold);margin:0}
body.piloto .como span{font-size:15px;line-height:1.55;color:var(--ink)}
body.piloto .rodape p{font-size:12px}
@media(max-width:1050px){body.piloto .hero-in{width:calc(100% - 56px)}body.piloto .hero .pre{grid-template-columns:1fr 1fr 1fr}body.piloto .hero .pre .campo:nth-of-type(3n){border-right:0}body.piloto .hero .pre .campo{border-bottom:1px solid var(--line)}body.piloto .hero .pre button{grid-column:1/-1;margin:8px 0 0}body.piloto .faixa-img{width:calc(100% - 56px)}}
@media(max-width:760px){body.piloto .topo{height:64px}body.piloto .hero-in{width:calc(100% - 40px);padding:36px 0 28px}body.piloto .hero h1{font-size:34px}body.piloto .hero .lead{font-size:16px;margin-bottom:24px}body.piloto .hero .pre{grid-template-columns:1fr 1fr;border-radius:16px;padding:6px}body.piloto .hero .pre .campo{padding:10px 12px;border-right:0!important;border-bottom:1px solid var(--line)}body.piloto .hero .pre .campo:nth-of-type(2n+1){border-right:1px solid var(--line)!important}body.piloto .hero .pre .campo-prod{grid-column:1/-1;border-right:0!important}body.piloto .hero .pre input,body.piloto .hero .pre select{font-size:16px;min-height:34px}body.piloto .hero .pre button{grid-column:1/-1;margin:6px 0 0;min-height:50px}body.piloto .prova{grid-template-columns:1fr 1fr;gap:14px;margin-top:28px}body.piloto .prova b{font-size:22px}body.piloto .faixa-img{width:calc(100% - 40px);min-height:300px;border-radius:18px}body.piloto .faixa-txt{padding:24px;flex-direction:column;align-items:flex-start}body.piloto .como{grid-template-columns:1fr;gap:20px;padding:32px 0 24px}}

/* Editorial rhythm from the original pilot, with the purple identity. */
.hero{padding:52px 0 16px}.hero-card{max-width:960px}.hero h1{max-width:820px;margin:0 auto 18px;font-size:50px;line-height:1.12;letter-spacing:-1.9px}.hero .lead{font-size:16px;line-height:1.6;margin:0 0 28px}.idea-composer{max-width:740px;padding:18px 22px 14px;box-shadow:0 8px 32px rgba(40,20,60,.055)}.idea-composer textarea{min-height:76px;font-size:17px;line-height:1.6}.idea-suggestions{margin-top:16px;gap:8px}.idea-suggestions button{padding:9px 15px}.hero-filters{margin:12px auto 0}.hero-filters summary{font-size:12px;color:var(--muted);font-weight:400}.hero-filters summary span{font-size:17px;color:var(--brand)}.hero .prova{display:flex;justify-content:center;flex-wrap:wrap;gap:28px;border:0;padding:0;margin:20px auto 28px}.hero .prova li{display:flex;align-items:center;gap:7px}.hero .prova li:before{content:'';width:5px;height:5px;border-radius:50%;background:var(--brand)}.hero .prova b{font-size:11px;font-weight:400;color:var(--muted)}
.editorial{min-height:300px;background:var(--brand-soft);border-radius:24px;margin-top:8px}.editorial-copy{padding:36px 40px}.editorial-copy h2{font-size:34px;line-height:1.15;letter-spacing:-1.1px;margin:0 0 16px}.editorial-copy p{font-size:14px;line-height:1.65;max-width:300px}.editorial .hero-img{min-height:300px}.editorial-copy .btn{margin-top:20px}.catalogo-intro h2{font-size:28px;letter-spacing:-.8px}.trilhos .card .marca{font-size:17px}.trilhos .card .inv{font-size:15px}.trilhos .card .origem-card{font-size:11px;line-height:1.6}.trilhos .card .cautela[hidden]{display:none}.trilhos .card .info{padding-top:14px}.trilhos .card .card-cta{font-size:12px}.como{padding-top:52px}.como h2{font-size:28px}.como-in b{font-size:17px}.como-in b i{display:block;font-size:12px;font-weight:400;font-style:normal;color:var(--brand);margin-bottom:14px}.como-in span{font-size:13px;line-height:1.7}.rodape{display:grid;grid-template-columns:1fr auto;column-gap:48px;align-items:center}.footer-signature{font-size:24px;font-weight:700;line-height:1.2;letter-spacing:-.6px}.footer-signature span{color:var(--brand)}.rodape>p:not(.links){grid-column:1;font-size:11px;max-width:480px}.rodape .links{grid-column:2;grid-row:1/3;font-size:12px}
@media(max-width:900px){.hero h1{font-size:46px}.editorial-copy{padding:28px}.editorial-copy h2{font-size:30px}}
@media(max-width:760px){.hero{padding:34px 0 8px}.hero h1{font-size:36px;line-height:1.14;letter-spacing:-1.3px;max-width:430px;margin-bottom:16px}.hero h1 br{display:none}.hero .lead{font-size:14px;max-width:290px;margin:0 auto 24px}.idea-composer{padding:16px}.idea-composer textarea{font-size:16px;min-height:76px}.composer-bottom>span{display:none}.composer-bottom .btn{min-height:46px}.idea-suggestions button{padding:9px 13px}.hero-filters{margin-top:8px}.hero .prova{gap:10px 18px;margin:14px auto 22px}.hero .prova b{font-size:10px}.editorial-copy{padding:28px}.editorial-copy h2{font-size:30px}.editorial .hero-img{min-height:240px}.catalogo-intro h2{font-size:25px}.como h2{font-size:25px}.rodape{display:block}.rodape .links{margin-top:22px}.footer-signature{font-size:23px}}

/* piloto: faixa de prova sem marcadores decorativos; 4 colunas no desktop, 2 no celular */
body.piloto .hero .prova li::before,body.piloto .hero .prova li::marker{content:none;display:none}body.piloto .hero .prova{display:grid;grid-template-columns:repeat(4,1fr);list-style:none;padding-left:0}body.piloto .hero .prova li{padding-left:0}
@media(max-width:760px){body.piloto .hero .prova{grid-template-columns:1fr 1fr;gap:14px}}

/* Compact catalog cards: only name, investment and maximum payback. */
.trilhos .card-simple .card-media{position:relative}.trilhos .card-simple .foto{display:block}.trilhos .card-simple .info{display:block;padding-top:12px}.trilhos .card-simple .marca{display:block;font-size:17px;line-height:1.35}.trilhos .card-simple .inv{font-size:14px;font-weight:600;margin-top:5px;line-height:1.5}.trilhos .card-simple .sub{font-size:14px;margin-top:2px;line-height:1.5;color:var(--muted)}
.growth-tag{position:absolute;top:12px;left:12px;max-width:calc(100% - 24px);min-height:36px;border:0;border-radius:999px;padding:8px 13px;background:#fff;color:#4B0878;font-size:12px;font-weight:700;line-height:1.3;box-shadow:0 2px 10px #21142e1a;cursor:pointer}.growth-tag:hover{background:var(--brand-soft)}.growth-details{padding:14px;margin-top:12px;border:1px solid var(--line);background:var(--brand-soft);border-radius:14px;font-size:12px;line-height:1.5}.growth-details strong{color:var(--brand);font-size:15px}.growth-details p{margin:6px 0}.growth-details a{text-decoration:underline}.card-simple .foto:focus-visible{outline-offset:-4px}.card-simple .info:focus-visible{border-radius:6px}
@media(max-width:760px){.growth-tag{min-height:44px;top:10px;left:10px}.trilhos .card-simple .info{padding-top:10px}}
.trilhos .card-simple .foto.com-logo,.trilhos .card-simple .foto.sem{display:grid;place-items:center}

/* Interface review: centered introduction and compact mobile actions. */
.hero .lead{margin-left:auto;margin-right:auto}.trilho .cab h2{min-width:0}.trilho .cab{align-items:center}
@media(max-width:760px){.acoes>.btn{flex:0 0 auto;min-height:48px}.hero .pre input,.hero .pre select{font-size:16px}.trilho .cab{align-items:flex-start}}

/* Mobile: a clear question, one composer and the catalog. */

.trilhos .discovery-actions{width:100%;margin:28px 0 36px}
@media(max-width:760px){
 .home-page .hero-eyebrow,.home-page .hero-assurance,.home-page .hero .prova,.home-page>.editorial,.home-page>.como,.home-page .catalogo-intro,.home-page .lead-detail{display:none}
 .home-page .topo{height:68px}.home-page .hero{padding:28px 0 0}
 .home-page .hero h1{font-size:32px;letter-spacing:-1.1px;margin:0 auto 10px}
 .home-page .hero .lead{font-size:14px;max-width:none;margin:0 auto 20px}
 .home-page .idea-composer{padding:14px;border-radius:20px}.home-page .idea-composer textarea{min-height:80px;height:80px;line-height:1.5;font-size:16px}
 .home-page .composer-bottom .btn{min-height:48px}
 .home-page .idea-suggestions{flex-wrap:nowrap;justify-content:flex-start;overflow-x:auto;gap:8px;padding:2px 0 6px;margin:12px 0 0;scrollbar-width:none}
 .home-page .idea-suggestions button{flex:0 0 auto;white-space:nowrap;font-size:12px;min-height:44px}
 .home-page .hero-filters{margin:0}.home-page .hero-filters summary{font-size:12px;min-height:44px}
 .home-page .setores{margin-top:12px;gap:22px}.home-page #catalogo-status{font-size:11px;margin:8px 0}
 .home-page .trilho{margin:18px 0 30px}.home-page .cab{margin-bottom:10px}.home-page .cab h2{font-size:20px;line-height:1.3;gap:8px}
 .home-page .trilho .nav{display:none}.home-page .faixa{gap:14px;padding:3px 0 8px;scrollbar-width:none}
 .home-page .trilho .card{flex:0 0 78%;max-width:280px;min-width:0}.home-page .card .foto{border-radius:16px;aspect-ratio:4/3}
 .home-page .trilhos .card-simple .marca{font-size:16px}.home-page .trilhos .card-simple .inv,.home-page .trilhos .card-simple .sub{font-size:13px}
 .home-page .trilhos .discovery-actions{display:block;margin:20px 0 28px}.home-page .discovery-action:first-child{display:none}
 .home-page .discovery-action{padding:16px;gap:12px;border-radius:18px;box-shadow:none}.home-page .discovery-icon{width:40px;height:40px;border-radius:12px}.home-page .discovery-icon svg{width:25px;height:25px}
 .home-page .discovery-action h3{font-size:14px;margin:0 0 8px;letter-spacing:0}.home-page .action-pill{font-size:12px;padding:10px 12px}
}
@media(max-width:760px){.home-page .setores{scrollbar-width:none}.home-page .idea-suggestions::-webkit-scrollbar,.home-page .setores::-webkit-scrollbar,.home-page .faixa::-webkit-scrollbar{display:none}}

/* geração de caixa estimada pelo payback (calculado; não é lucro) */
.card .caixa{font-size:12px;color:var(--muted);margin-top:4px;line-height:1.4}

/* selo editorial do cartão (ex.: Alto crescimento), declarado na ficha */
.card .media{position:relative}.card .media .tag-destaque{position:absolute;top:12px;left:12px;z-index:2}

/* dossiê: tamanho real da rede por fonte */
.tamanho-rede{margin:30px 0;padding:24px;border:1px solid var(--line);border-radius:20px;background:#fff}.fontes-tabela{width:100%;border-collapse:collapse;font-size:13px;margin:14px 0}.fontes-tabela th,.fontes-tabela td{text-align:left;padding:8px 10px;border-bottom:1px solid var(--line);vertical-align:top}.fontes-tabela th{font-size:11px;text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}.fontes-tabela a{text-decoration:underline;text-underline-offset:3px}
@media(max-width:760px){.fontes-tabela th:nth-child(3),.fontes-tabela td:nth-child(3){display:none}.tamanho-rede{padding:16px}}

/* prova da pesquisa aprofundada em campos não divulgados */
.metric .nd-prova{display:block;font-size:11px;line-height:1.4;color:var(--muted);margin-top:4px}

/* verificador: divergências entre fontes públicas */
.verificacao-dados{margin:14px 0;padding:12px 14px;border:1px solid var(--line);border-radius:12px;font-size:13px;line-height:1.5}.verificacao-dados ul{margin:6px 0;padding-left:18px}.verificacao-dados a{text-decoration:underline}.verificacao-dados small{color:var(--muted)}